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Design System

Guidelines

Use these guidelines to build thoughtful, consistent, and University-branded online platforms.

  • Color

    Use colors that are part of Illinois State's identity.

  • Content Organization

    Display your content so it's easy to find and read.

  • Images

    Learn the proper ways to select and display images.

  • Links

    Determine the best way to direct people to a new webpage or website.

  • Naming Conventions for Documents

    View best practices for naming your digital files.

  • Page Titles

    Give your webpage a unique and descriptive name.

  • Readability

    Write content that's easy to understand.

  • Slugs

    Create slugs that are simple and communicate what webpage a person is on.

  • Tables

    Learn how to present content with structured and semantic data tables.

  • Typography

    Arrange letters and text to make content legible, clear, and visually appealing.

  • Video and Audio Content

    View best practices for including video and audio on your digital platform.

  • Voice and Tone

    Sound like a human on your digital platforms.