Categorical divides your content from most relevant to least relevant according to your audience's goals.
This is the preferred way to organize content on most Illinois State websites. Organizing content in a categorical way ensures your audience can find what they need quickly. It also organizes your content in a way that is easily consumable.
To understand your audience's preferences, figure out their mission: why they are coming to your website, what they want to know, and what they need to know.
The answer to these questions guides you on how to organize your content.
Categorical content organization looks like a pyramid.
Give your audience what they want or need to know at the beginning. If this is all the audience reads, they should have everything need.
Add extra information that is relevant to the topic. This information is nice to know and somewhat helpful, but is not pertinent.
The least important and least relevant content should come last. Most of your audience will leave after they have what they need. Few if any will read all the content on your page.
Let's say you're trying to get people to come to your musical, Wicked.
Advertising would likely include:
We want to put the most helpful information first, followed by the rest of the details.
The most important information people need and want to know is:
Everything else comes after.
Logical communicates an ordered process. It is often used when explaining how to do something or completing a task.
When to use on Illinois State websites:
Sticking with the musical Wicked, a logical content organization would be appropriate for explaining how to change your ticket date. You need to present the steps in the appropriate order.
Wicked's overview is an appropriate place to write content in narrative form. The cast bios are written in narrative form as well. You're telling the story of the play and those who want to learn more about it can.